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Our story
What we do & who we are
newcube steps outside the conventional white cube, connecting collectors with exceptional contemporary and emerging art through art advisory and a curated artist platform.
Our vision
newcube is a boutique art advisory offering bespoke guidance to new and seasoned collectors looking to acquire and sell works by artists globally. Alongside our advisory services, our curated artist platform champions traditionally overlooked and emerging talent, allowing international collectors to discover and acquire unique works directly from artists’ studios.
As an online-first platform, newcube steps outside the conventional “white cube,” creating a more flexible and accessible approach to discovering, collecting, and engaging with contemporary art. By combining expertise, curation, and direct access, we aim to offer a seamless and transparent alternative to the traditional art market.
Our community
At the heart of newcube is a diverse community built on trust, support, transparency, and integrity. We bring together artists, collectors, curators, galleries, and institutions through online and in-person initiatives, encouraging meaningful exchange, collaboration, and new opportunities across the art ecosystem.
We believe in creating lasting value for everyone within our community: giving artists greater visibility, stronger margins, and global opportunities, while enabling collectors and art lovers to engage more deeply with the artists and works they support. For us, collecting is more than a transaction: it is a form of patronage, connection, and a natural part of contemporary life.
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Our team
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"As the founder of newcube, my aim is to bring expert, tailored guidance while championing emerging artists and connecting them with collectors and curators around the world."
Bibi Zavieh is an experienced art advisor with over 20 years of expertise in post-war and contemporary art, specializing in emerging markets. She advises collectors worldwide on building meaningful, long-term collections and supports artists shaping the future of contemporary art. Bibi’s expertise and market insights have been featured in CNN, Bloomberg, Le Monde, The Art Newspaper, The National News, Artnet News, and Harper’s Bazaar Art.
Bibi Zavieh
Founder, Advisor & Accredited Member of the Appraisers Association of America
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"Meaningful relationships are at the heart of every thriving creative community. I believe that trust, collaboration, and thoughtful guidance create lasting value for both artists and collectors."
Natalie Emmerman is an artist liaison, advisory, and project manager working across artist relations, research, and project coordination at newcube. With over five years of experience supporting emerging artists, she leads newcube’s artist platform in its mission to discover and champion artists globally while fostering meaningful connections between artists and collectors.
Natalie Emmerman
Artist Liaison, Advisory & Project Manager
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"The most enduring success is built not through quick wins, but through thoughtful strategy, trusted relationships, and a long-term perspective."
Kavya Murthy is a financial services executive and startup advisor with over 15 years of experience delivering impact for global institutions on Wall Street, beloved SMEs on Main Street, and early-stage startups. As the Head of Strategy and Advisory Board Chair of newcube, Kavya brings a rare combination of institutional rigor and entrepreneurial agility to a sector where art, commerce, and culture intersect. She provides both financial oversight and strategic governance to position newcube for substantial growth in an evolving market.
Kavya Murthy
Head of Strategy & Advisory Board Chair
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Who we work with
Let’s find the right piece
Share your interests, goals, or vision for your collection and we’ll curate works tailored to you.